DO YOU KNOW WHY PEOPLE SWITCH TO CALYVRA®?

It’s not only because we care about our customers, our community and reducing unnecessary plastic packaging.

It’s not because we try to lock people into subscriptions, pressure them into recurring orders or make you jump through hoops just to access a better price.

We would rather build a better relationship with you.

And it’s definitely not because we think we’re the greatest home-care brand in the world.

We’re a new Irish home-care brand. We still have plenty to learn.

The real reasons people switch to CALYVRA® are actually very simple:

1. PERFORMANCE

We spent approximately 15 months testing, comparing and refining our own private CALYVRA® formula with specialist manufacturing laboratories.

Based on our side-by-side internal testing, we believe CALYVRA® cleans as well as or better than many conventional competing detergents.

2. BETTER VALUE

A higher price does not automatically mean a better wash.

CALYVRA® works out at approximately 10c-12.5c per normal wash, depending on the quantity purchased.

Our market research has found many competing laundry products at approximately 17c-40c per wash, depending on brand, pack size and promotions.

Our goal is simple: strong cleaning performance without making customers pay unnecessarily high prices for every wash.

3. EVERY SALE DOES SOMETHING GOOD IN IRELAND

A portion of every CALYVRA® sale helps children and families in Ireland, including those impacted by childhood cancer and foster care.

As CALYVRA® grows, we want that positive impact across Ireland to grow with us.

4. WE CARE ABOUT THE FORMULA TOO

CALYVRA® is powered by 4 cleaning enzymes, is fragrance-free with no added perfume, and is made without added colours, chlorine bleach, phosphates or optical brighteners.

There is another important difference.

CALYVRA®’s current classification does not carry:

• H318 - Causes serious eye damage
• H335 - May cause respiratory irritation
• H412 - Harmful to aquatic life with long lasting effects

These hazard classifications can be found on some competing laundry-sheet products.

Achieving strong enzyme-powered cleaning while avoiding these particular classifications on our finished formulation was one of the goals we worked towards during development.

It didn’t happen overnight.

It took approximately 15 months of testing, comparison and refinement to arrive at the private CALYVRA® formula we use today.

And we package it in 100% plastic-free retail packaging, in a compact, lightweight format without a bulky detergent bottle or tub.

So is the CALYVRA® idea complicated?

Not at all.

Give people strong cleaning.
Give them better value per wash.
Care about what goes into the formulation - and what doesn’t.
Reduce unnecessary plastic packaging.
Give something back to important causes in Ireland.
And treat customers like people, not subscriptions.

That is the CALYVRA® logic.

Simple.

Better cleaning. Better value. Better choices. A brand with purpose.

CALYVRA®
Irish-owned | Ireland
calyvra.ie

A clean, simple fragrance-free laundry format. Made without added perfumes or colours.
100% plastic free packaging.

Made with selected plant-derived ingredients and powered by enzymes.

Made without added chlorine bleach, phosphates or optical brighteners.

1 full sheet = 2 strips. Use 1 strip for a normal wash or 2 strips for heavily soiled laundry.